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Readings on
Political Communication

Theodore F. Sheckels
Randolph Macon College

Janette Kenner Muir
George Mason University

Terry Robertson
University of South Dakota

Lisa Gring-Pemble
George Mason University



Introduction to Political Communication

Chapter 1: Political Communication Frameworks

Dan D. Nimmo and Keith R. Sanders, "The Emergence of Political Communication as a Field" (1981)

David Zarefsky, "Spectator Politics and the Revival of Public Argument" (1992)

Robert D. Putnam, "Bowling Alone: America's Declining Social Capital" (1995)

J. Michael Hogan, "George Gallup and the Rhetoric of Scientific Democracy" (1997)

Trevor Parry-Giles and Shawn J. Parry-Giles, "Reassessing the State of Political Communication in the United States" (2001)

Chapter 2: Election Campaigns

Judith S. Trent, "Presidential Surfacing: The Ritualistic and Crucial First Act" (1978)

Michael Gurevitch and Anandam P. Kavoori, "Television Spectacles as Politics" (1992)

Kathleen E. Kendall, "The Problem of Beginnings in New Hampshire: Control over the Play" (1995)

Trevor Parry-Giles and Shawn J. Parry-Giles, "Political Scopophilia, Presidential Campaigning, and the Intimacy of American Politics" (1996)

Lynda Lee Kaid, "Effects of Political Information in the 2000 Presidential Campaign: Comparing Traditional Television and Internet Exposure" (2003)     

Chapter 3: Election Campaign Advertising

Michael Pfau, Henry C. Kenski, Michael Nitz, and John Sorenson, "Efficacy of Inoculation Strategies in Promoting Resistance to Political Attack Messages: Application to Direct Mail" (1990)

Lynda Lee Kaid and Anne Johnston, "Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960-1988 (1991)

Kathleen H. Jamieson, "Tactics of Attack" (1992)

Kim Fridkin Kahn, "Gender Differences in Campaign Messages: The Political Advertisements of Men and Women Candidates for U.S. Senate" (1993)

Stephen Ansolabahere, Shanto Iyengar, Adam Simon, and Nicholas Valentino, "Does Attack Advertising Demobilize the Electorate?" (1994)

Chapter 4: Election Campaign Debates

Diana Prentice Carlin, Charles Howard, Susan Stanfield, and Larry Reynolds, "The Effects of Presidential Debate Formats on Clash: A Comparative Analysis" (1991)

John T. Morello, "The 'Look' and Language of Clash: Visual Structuring of Argument in the 1988 Bush-Dukakis Debates" (1992)

William P. Eveland, Jr., Douglas M. McLeod, and Amy I. Nathanson, "Reporters vs. Undecided Voters: An Analysis of the Questions Asked during the 1992 Presidential Debates" (1994)

The Racine Group, "White Paper on Televised Political Campaign Debates" (2002)

William L. Benoit, Kevin A. Stein, and Glenn J. Hansen, "Newspaper Coverage of Presidential Debates" (2004)     

Chapter 5: The Presidency

William F. Lewis, "Telling America's Story: Narrative Form and the Reagan Presidency" (1987)

Karlyn Kohrs Campbell and Kathleen Hall Jamieson, "Inaugural Addresses" (1990)

Martin J. Medhurst, "Reconceptualizing Rhetorical History: Eisenhower's Farewell Address" (1994)

Amos Kiewe, "The Body as Proof: Franklin D. Roosevelt's Preparations for the 1932 Presidential Campaign" (1999)

John M. Murphy, "'Our Mission and Our Moment': George W. Bush and September 11th" (2003)

Chapter 6: The Legislature and the Judiciary

Michael Halloran, "Doing Public Business in Public" (1978)

Marouf Hasian, Jr., Celeste Michelle Condit, and John Louis Lucaites, "The Rhetorical Boundaries of 'The Law': A Consideration of the Rhetorical Culture of Legal Practice and the Case of the 'Separate But Equal' Doctine" (1996)

Kirt H. Wilson, "The Contested Space of Prudence in the 1874-1875 Civil Rights Debate" (1998)

Theodore F. Sheckels, "Carol Moseley-Braun Defies the Confederate Flag" (2000)

Lisa M. Gring-Pemble, "'Are We Going to Now Govern by Anecdote?': Rhetorical Constructions of Welfare Recipients in Congressional Hearings, Debates, and Legislation, 1992-1996" (2001)     

Chapter 7: Voices from the Margins

Randall A. Lake, "Temporal Metaphors, Religions, and Arguments" (1989)

Karlyn Kohrs Campbell, "Gender and Genre: Loci of Invention and Contradiction in the Earliest Speeches by U.S. Women" (1995)

Lisa A. Flores, "Creative Discursive Space through a Rhetoric of Difference: Chicana Feminists Craft a Homeland" (1996)

Lester C. Olson, "On the Margins of Rhetoric: Audre Lord Transforming Silence into Language and Action" (1997)

Gary S. Selby, "Mocking the Sacred: Frederick Douglass's 'Slaveholder's Sermon and the Antebellum Debate over Religion and Slavery'" (2002)     

Looking Toward the Future: Additional Readings 


Copyright © 2007 by Theodore F. Sheckels, Janette Kenner Muir, Terry Robertson, and Lisa Gring-Pemble



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