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isbn:
9781891136245
2010
320 pages
illustrated
paperback

suggested list price: $65.00
price to college bookstores:
$52.00

 

 

Communication
and the Natural World

Judith Hendry
University of New Mexico

CONTENTS

PART I: ENVIRONMENTAL COMMUNICATION IN A CHANGING WORLD

Chapter 1: Communication and the Environment

Chapter 2: Our Changing Environment

PART II: ENVIRONMENTAL WORLDVIEWS

Chapter 3: Mainstream Environmental Perspectives

Chapter 4: Radical Environmental Perspectives

PART III: RHETORIC AND THE ENVIRONMENT

Chapter 5: An Introduction to Environmental Rhetoric

Chapter 6: The Rhetoric of Polarization

Chapter 7: Prophetic Rhetoric: Apocalyptic, Irreparable, Utopian, and Jeremiadic

Chapter 8: Technical Rationality and the Rhetoric of Risk, Science, and Technology

PART IV: MEDIA, POPULAR CULTURE, AND THE ENVIRONMENT

Chapter 9: Environmental News Reporting

Chapter 10: Green Advertising and the Green Consumer

Chapter 11: Popular Culture and the Environment

PART V: PUBLIC PARTICIPATION AND ENVIRONMENTAL ADVOCACY

Chapter 12: Public Participation in Environmental Decision-Making

Chapter 13: From the Ground Up: The Environmental Justice Movement

APPENDIX: ADDITIONAL READINGS

SELECTED BIBLIOGRAPHY

TIMELINE: ENVIRONMENTAL MILESTONES

Index

About the Author

DETAILED CONTENTS

Preface

PART I: ENVIRONMENTAL COMMUNICATION IN A CHANGING WORLD

Chapter 1: Communication and the Environment

Assumptions Grounding the Study of Environmental Communication

Defining the Study of Environmental Communication    

Humans’ Relationship to the Natural World

Symbols: Forms and Characteristics

Symbolic Representation, Influence, and Construction

Symbols Represent Reality

Symbols Influence Reality

Symbols Construct Reality

Symbols and the Maintenance of Reality

Ideologies and the Maintenance of Reality

Competing Discourses in an Ideological Struggle

Chapter 2: Our Changing Environment

Global Climate Change

Human Population Growth

Species Extinction and Loss of Biodiversity

Fishing

Hunting

Nonnative Species Introduction

Destruction and Alteration of Natural Habitats

Forests

Coral Reefs

Wetlands

Waste Disposal

Solid Wastes

Hazardous Wastes

Radioactive Wastes


PART II: ENVIRONMENTAL WORLDVIEWS

Chapter 3: Mainstream Environmental Perspectives

Influences on the Western View of Nature

The Enlightenment

Judeo-Christian Beliefs

The Industrial Revolution

Consumerism and Capitalism

Anthropocentric Reformism

Stewardship

Conservation

Preservation

Sustainable Development

Chapter 4: Radical Environmental Perspectives

Deep Ecology

Social Ecology

Ecofeminism

The Messy Domain of Environmental Perspectives


PART III: RHETORIC AND THE ENVIRONMENT

Chapter 5:  An Introduction to Environmental Rhetoric

Defining Rhetoric

Instrumental and Constitutive Functions of Rhetoric

Rhetorical Forms

Reasoned Argumentation

Narrative

Myth

Image Events

Aesthetic Rhetoric

The Romantic Era

Contemporary Nature Writers

Chapter 6: Rhetoric of Polarization

Earth First! and the Rhetoric of Polarization

The Non-Discursive Rhetoric of Earth First!

Discursive Rhetorical Themes of Earth First!

The Legacy of Earth First!

Wise Use and the Rhetoric of Polarization

Key Political Issues of Wise Use

Wise Use and Polar Dichotomies

Home Folks vs. the Institutionalized Elite

Radical Alarmists vs. Reasonable Realists

True Believers vs. Pagan Tree Worshippers

The Wise Use Legacy

Some Implications of Polarizing Rhetoric

Another View of Polarizing Rhetoric

Chapter 7: Prophetic Rhetoric: Apocalyptic, Irreparable, Utopian, and Jeremiadic

Apocalyptic Rhetoric

The Apocalyptic Rhetoric of Silent Spring

Implications of Apocalyptic Rhetoric

Potential Backlash Responses to Apocalyptic Rhetoric

A Locus of the Irreparable

Appeals to Uniqueness

Appeals to Precariousness

Appeals to Timeliness

Potential Backlash Responses to Rhetoric of the Irreparable

Utopian Rhetoric

Ecological Utopian Visions

“History of the Future”—An Ecological Utopian Narrative

Utopia as Dialogue

The Jeremiad

Rhetorical Goals of the Jeremiad

Rhetorical Strategies of the Jeremiad

Chapter 8: Technical Rationality and the Rhetoric of Risk, Science, and Technology

Technical Rationality vs. Cultural Rationality

Risk Communication

Epidemiology

Technical Rationality and Constraints to Alternative Ways of Knowing

Language

Control

The Assumption of an Incompetent Lay Public

A Colossal Case of a Failed Rhetoric of Risk: Three Mile Island

The Three Mile Island Accident

Prevailing Conceptions of the Public

Cultural Rationality and Responses to Environmental Risk

NIMBY

NIMBY and Implications for Environmental Action

Inverted Quarantine

Inverted Quarantine and Implications for Environmental Action

GHOST and the Global Warming Specter

Rhetorical Dimensions of the Global Warming Specter

GHOST and Implications for Environmental Action


PART IV: MEDIA, POPULAR CULTURE, AND THE ENVIRONMENT

Chapter 9: Environmental News Reporting

Framing the Story

Event-Oriented Reporting

Focus on Drama

Selection of Sources

The Practice of “Balance”

Chapter 10:  Green Advertising and the Green Consumer

Identifying and Targeting the Green Consumer

Types of Green Advertising

Ads That Promote a Green Lifestyle

Ads That Address the Relationship between a Product and Nature

Ads That Present a Corporate Image of Environmental Responsibility

The Fantasy World of Nature According to Green Ads

Nature Is Sublime

Nature Is “Out There”

Nature Is for Personal Consumption

Nature Is Indestructible

The Green Consumer

The Consumer “Goat”

The Paradox of Green Consumerism

Chapter 11:  Popular Culture and the Environment

Nature According to The Weather Channel (TWC)

Nature According to Greeting Cards

Nature According to SeaWorld

Nature According to Grizzly Man

Nature According to Dr. Seuss


PART V: PUBLIC PARTICIPATION AND ENVIRONMENTAL ADVOCACY

Chapter 12: Public Participation in Environmental Decision-Making

The National Environmental Policy Act (NEPA) and Public Participation

Steps to the NEPA Process

Problems with the Implementation of NEPA

Building Trust through the Trinity of Voice: Access, Standing, and Influence

Access

Standing

Influence

A Case of the Compliance-Hoop Public Participation Model

Traditional versus Innovative Public Participation Processes

The Yin and Yang of Participation Processes

Freedom of Information, Sunshine, and the Right to Know

The Citizen Activist in a Changing Political Landscape

The “New” Green Movement: Environmental Activism in the New Millennium

Chapter 13:  From the Ground Up: The Environmental Justice Movement

Environmental Justice

Environmental Racism

Cancer Alley: A Case Study of Environmental Injustice

Environmental Justice and Farm Workers

Environmental Justice and Indigenous Peoples

Environmental Justice Abroad

The Injustice of Global Warming

Concluding: The Global Commons


APPENDIX: ADDITIONAL READINGS

Henry David Thoreau, “A Winter Walk ” (1843)

John Muir, excerpts from “The Wild Parks and Forest Reservations of the West ” (1901)

Aldo Leopold, “Thinking Like a Mountain” (1949)

Rachel Carson, “A Fable for Tomorrow” (1962)

Garrett Hardin, “The Tragedy of the Commons” (1968)


SELECTED BIBLIOGRAPHY


TIMELINE: ENVIRONMENTAL MILESTONES

Index

About the Author

 

 

 

 

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